Reeves Dari Trete Drive In
(Submitted by Max Reeves, Pacolet Native)
Reeves Dari Trete Store in Oct., 1962.
In the late 1930's, my Uncle Odean
Whitehead built a small building that consisted of the
front right portion of the present building located at
991 North Highway 150 in Central Pacolet. Later, the
front of the building was expanded and later still the
back of the building was constructed. Soldiers stationed
at Camp Croft would come by the store, patronize it and
get some cool water from the spigot located on the back
of the store. People had fond memories during that
period of time. Among Uncle Odean's employees were Sam
Bryant and the late John Smoak. I'll bet many of you
reading this were not aware of that fact.
The rear of the store.
My older brother, Gene Reeves, wanted to open an ice
cream business because he had success selling ice cream
on the mill hill. He would go as far as Sam Petty's
house and he was sold out by then. Our daddy, John,
would then tow the ice cream wagon back up to the house.
When Gene went off to Georgia Tech in Atlanta in 1954
that took care of the ice cream business as far as he
was concerned. Daddy continued to run the business in
the summer with my help.
John Reeves at the counter of the Dari Trete.
In 1959, John was laid off from the mill where he ran
the "dope" wagon. No not what you think - as
"dope" back in those days referred to the headache
powders sold on the "dope" wagon. The origin of
Coca-Cola may have had something to do with that as
well. On April 10, 1959 John and myself opened the Dari
Trete Drive In. I worked there throughout high school
and college and the summer of 1969 when I arrived back
from the Southern Baptist Theological Seminary in
Louisville. John retired at the end of 1969 and rented
out the store to several local residents.
Ice Cream Machine and milk shake blenders.
Booths and counter.
Cooking Area.
On a personal level I am thankful for our many
customers over the years. Many have shared their
memories of coming to the store and enjoying our ice
cream, hot dogs and hamburgers. My one regret is that we
ran the store during the segregated sixties. I never
heard the first black person share the sentiments
previously expressed and with good reason. That serving
window on the front of the store will always be a
reminder of those years even though it was originally
used for serving only ice cream to all customers. I will
always be indebted to the people of the Pacolet area
because that store along with my mother's work at Brodie
Insurance Agency in Spartanburg put me through college
and seminary.
I trust you will enjoy seeing the attached pictures and
always know I appreciate so much the patronage of the
people of the Pacolet, Pacolet Mills, Victor Park,
Central Pacolet area and surrounding communities.
This web site has
been started as a public service to share the story of
Pacolet.
See more information about my Pacolet connection at Gerald Teaster.