Reeves Dari Trete Drive In
(Submitted by Max Reeves, Pacolet Native)
Reeves Dari Trete Store in Oct., 1962
In the late 1930's, my Uncle Odean
Whitehead built a small building that consisted of the front right
portion of the present building located at 991 North Highway 150 in
Central Pacolet. Later, the front of the building was expanded and
later still the back of the building was constructed. Soldiers
stationed at Camp Croft would come by the store, patronize it and get
some cool water from the spigot located on the back of the store.
People had fond memories during that period of time. Among Uncle
Odean's employees were Sam Bryant and the late John Smoak. I'll bet
many of you reading this were not aware of that fact.
The rear of the store.
My older brother, Gene Reeves, wanted to open an ice cream business
because he had success selling ice cream on the mill hill. He would go
as far as Sam Petty's house and he was sold out by then. Our daddy,
John, would then tow the ice cream wagon back up to the house. When
Gene went off to Georgia Tech in Atlanta in 1954 that took care of the
ice cream business as far as he was concerned. Daddy continued to run
the business in the summer with my help.
John Reeves at the counter of the Dari Trete.
In 1959, John was laid off from the mill where he ran the
"dope" wagon. No not what you think - as "dope" back in those
days referred to the headache powders sold on the "dope" wagon. The
origin of Coca-Cola may have had something to do with that as well. On
April 10, 1959 John and myself opened the Dari Trete Drive In. I worked
there throughout high school and college and the summer of 1969 when I
arrived back from the Southern Baptist Theological Seminary in
Louisville. John retired at the end of 1969 and rented out the store to
several local residents.
Ice Cream Machine and milk shake blenders.
On a personal level I am thankful for our many customers over
the years. Many have shared their memories of coming to the store and
enjoying our ice cream, hot dogs and hamburgers. My one regret is that
we ran the store during the segregated sixties. I never heard the first
black person share the sentiments previously expressed and with good
reason. That serving window on the front of the store will always be a
reminder of those years even though it was originally used for serving
only ice cream to all customers. I will always be indebted to the
people of the Pacolet area because that store along with my mother's
work at Brodie Insurance Agency in Spartanburg put me through college
Booths and counter.
I trust you will enjoy seeing the attached pictures and always know I
appreciate so much the patronage of the people of the Pacolet, Pacolet
Mills, Victor Park, Central Pacolet area and surrounding
This web site has been
started as a public service to share the story of Pacolet. The web
master and person to contact about putting information on the web site
is me, Gerald Teaster. Contact me at:
or by telephone at (843) 873-8117. My regular
mail adress is:
1311 Jahnz Ave.
Summerville, SC 29485